LOLA C. DUQUE
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email:
lduque@emp.uc3m.es
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C/ Madrid, 126 - 28903 Getafe (Madrid) Spain / 7.0.33
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(34) 91 624 89 71 / (34) 91 624 96 07
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BUSINESS UC3M
@UC3M_BUSINESS

LOLA C. DUQUE

Profesor de Marketing

Educación

Doctora en Estudios Empresariales, Cum Laude. Universidad de Barcelona, Barcelona, España, Septiembre 2005.

Máster en Economía y Empresa. Universidad Pompeu Fabra, Barcelona, España, 2000.

Grado en Administración y Dirección de Empresas. Universidad Nacional de Colombia, Manizales, Colombia, 1998.

Intereses de investigación

Services marketing, Consumer wellbeing, Prosocial behavior, Higher education

Publicaciones seleccionadas

Singh, S. and Duque, L.C. (2019). Familiarity and format: cause-related marketing promotions in international marketsInternational Marketing Review, forthcoming.

De Vries, E. L.E. and Duque, L.C. (2018). Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns Journal of Retailing94 (4), pp. 352-363.

Gaston-Breton, C. and Duque, L.C. (2015). Utilitarian and hedonic promotional appeals of 99-ending prices: The influence of decision-making style. European Journal of Marketing, 49(1/2), pp. 212-237.

Singh, S. and Duque, L.C. (2012). Moderating Role of Stress in Evaluating Negative Services: Encounters with the Police. Journal of Service Research, 15 (2), pp. 231-241.  

Duque, L.C. and Lado, N. (2010). Cross-cultural comparisons of consumer satisfaction ratings: A perspective from Albert Hirschman's TheoryInternational Marketing Review, 27 (6), pp. 676-693. 



Lola es Profesora Titular en el Departamento de Economía de la Empresa de la Universidad Carlos III de Madrid. Es licenciada en Administración y Dirección de Empresas (Universidad Nacional de Colombia), tiene un Máster en Economía y Empresa (Universidad Pompeu Fabra), y es doctora en Estudios Empresariales por la Universidad de Barcelona. Ha realizado estancias de investigación en la Norwegian School of Management BI, San Diego State University y la Vienna University of Economics and Business Administration.

Su principal área de investigación es el marketing de servicios. También está interesada en las áreas de marketing social, comportamiento del consumidor, y técnicas de investigación de mercados. Actualmente, Lola imparte diversas cursos del área de Marketing en programas de grado y posgrado.

Singh, S. and Duque, L.C. (2019). Familiarity and format: cause-related marketing promotions in international markets. International Marketing Review, forthcoming.

De Vries, E. L.E. and Duque, L.C. (2018). Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns.  Journal of Retailing94 (4), pp. 352-363.

Gaston-Breton, C. and Duque, L.C. (2015). Utilitarian and hedonic promotional appeals of 99-ending prices: The influence of decision-making style. European Journal of Marketing, 49(1/2), pp. 212-237.


Duque, L.C. (2014). A framework for analyzing higher education performance: Students' satisfaction, perceived learning outcomes, and dropout intentions. Total Quality Management & Business Excellence, 25 (1-2), pp. 1-21.


Lado, N., Duque, L.C. and Alvarez Bassi, D. (2013). Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: the Case of Uruguay. Journal of Small Business Management, 51 (4), pp. 602-616.


Cesaroni, F. and Duque, L.C. (2013). Open Innovation and Service Dominant Logic: Application of Foundational Premises to High-tech Firms. Harvard Deusto Business Research, 2 (1), pp. 17-34.


Duque, L.C., Duque, J.C. and Suriñach, J. (2013). Learning Outcomes and Dropout Intentions: An Analytical Model for Spanish Universities. Educational Studies, 39 (3), pp. 261-284.


Singh, S. and Duque, L.C. (2012). Moderating Role of Stress in Evaluating Negative Services: Encounters with the Police. Journal of Service Research, 15 (2), pp. 231-241.


Duque, L.C. and Lado, N. (2010). Cross-cultural comparisons of consumer satisfaction ratings: A perspective from Albert Hirschman's Theory. International Marketing Review, 27 (6), pp. 676-693.


Duque, L.C. and Weeks, J.R. (2010). Towards a model and methodology for assessing student learning outcomes and satisfaction. Quality Assurance in Education, 18 (2), pp. 84-105.


Duque, L.C. and Schneider, U. (2008). Market orientation and organizational performance in the nonprofit context: Exploring both concepts and the relationship between them. Journal of Nonprofit and Public Sector Marketing, 19 (2), pp. 25-47.

Gaston Breton, Ch. and Duque, L.C. (2011). Promotional benefits of 99 ending prices: The moderating role of intuitive and analytical decision style. Business Economics Series, Department of Business Administration, Universidad Carlos III de Madrid.

Lado, N., Duque, L.C. and Alvarez Bassi, D. (2010). Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: the Case of Uruguay. Business Economics Series 10-42, Department of Business Administration, Universidad Carlos III de Madrid.

Cesaroni, F. and Duque, L.C. (2010). Marketing for technologies: S-D Logic and the Open Innovation paradigm. Business Economics Series 10-07, Department of Business Administration, Universidad Carlos III de Madrid.

Singh, S. and Duque, L.C. (2009). 'Unserved' interpretations of service satisfaction. Business Economics Series 09-74, Department of Business Administration, Universidad Carlos III de Madrid.

Duque, L.C. and Schneider, U. (2006). Market orientation and organizational performance in the nonprofit context: Exploring both concepts and the relationship between them. Working Paper 01/2006, Institute of Social Policy. Vienna University of Economics and Business Administration.

Andreassen, T.W. and Duque, L.C. (2004). Comparing prototypes of satisfaction. CREB Working Paper Series, 401. Center for Research in Welfare Economics, University of Barcelona.

Duque, L.C. (2003). Public services user satisfaction: An application to higher education. CREB Working Paper Series, 302. Center for Research in Welfare Economics, University of Barcelona.