ELINE L.E. DE VRIES
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email:
eline.devries@uc3m.es
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dirección / oficina:
C/ Madrid, 126 - 28903 Getafe (Madrid) Spain / 7.0.55
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teléfono / fax:
(+34) 91 624 89 19 / (+34) 91 624 96 07
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BUSINESS UC3M
@UC3M_BUSINESS

ELINE L.E. DE VRIES

Profesor de Marketing

Publicaciones seleccionadas

De Vries, Eline L.E. (2019), “When More Likes is Not Better: The Consequences of High and Low Likes-to-Followers Ratios for Perceived Account Credibility and Social Media Marketing Effectiveness”, Marketing Letters, forthcoming

De Vries, Eline L.E., and Bob M. Fennis (2019). “Go Local or Go Global: How Local Brands Promote Buying Impulsivity”, International Marketing Review, forthcoming.

De Vries, Eline L.E., and Lola C. Duque (2018). “Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns”, Journal of Retailing, 94 (4), 352-363.

De Vries, Eline L.E., Bob M. Fennis, Tammo H. Bijmolt, Gert J. Ter Horst, Jan-Bernard C. Marsman (2018). "Friends with Benefits: Behavioral and fMRI Studies on the Effect of Friendship Reminders on Self-Control for Compulsive and Non-Compulsive Buyers", International Journal of Research in Marketing, 35 (2), 336-358.

De Vries, Eline L.E. (2013). Consumed with Consumption: The Impact of Friendship on Consumer Self-control, Thesis in Economics and Business, The Netherlands: University of Groningen, ISBN: 978-90-367-6339-4. 

Eline de Vries es Profesora Titular de Marketing en el Departamento de Economía de la Empresa de la Universidad Carlos III de Madrid. Eline recibió su PhD en Económicas y Empresariales, con especialidad en comportamiento del consumidor y neurociencia del consumo de la Universidad de Groningen, Holanda.

Prof. de Vries también cuenta con un MSc. in Research Based Marketing, así como un MSc. in Social Psychology (Cum Laude). Como parte de su formación en Administración de Empresas, Eline estudió en la Universidad de Barcelona.

Eline recibió el premio de Tesis Professor Leeflang en 2007, por la mejor Master Thesis relacionada con el Marketing. Además, Prof. de Vries ha sido recientemente galardonada con el TTA World Talent Award, por su alto potencial en la Facultad de Económicas y Empresariales en la Universidad de Groningen.

Eline ha presento su investigación en las más importantes conferencias internacionales, y su trabajo sobre el impacto de la amistad en el control del auto-consumo ha aparecido en diversos medios holandeses como periódicos, programas de radio y blogs.

Sus intereses de investigación incluyen el control del auto-consumo (impulsive and excessive buying or consumption) y las neurociencias del consumo (fMRI).

De Vries, Eline L.E. (2019), “When More Likes is Not Better: The Consequences of High and Low Likes-to-Followers Ratios for Perceived Account Credibility and Social Media Marketing Effectiveness”, Marketing Letters, forthcoming

De Vries, Eline L.E., and Bob M. Fennis (2019). “Go Local or Go Global: How Local Brands Promote Buying Impulsivity”, International Marketing Review, forthcoming

De Vries, Eline L.E., and Lola C. Duque (2018). “Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns”, Journal of Retailing, 94 (4), 352-363.

De Vries, Eline L.E., Bob M. Fennis, Tammo H. Bijmolt, Gert J. Ter Horst, Jan-Bernard C. Marsman (2018). "Friends with Benefits: Behavioral and fMRI Studies on the Effect of Friendship Reminders on Self-Control for Compulsive and Non-Compulsive Buyers", International Journal of Research in Marketing, 35 (2), 336-358.

De Vries, Eline L.E. (2013). Consumed with Consumption: The Impact of Friendship on Consumer Self-control, Thesis in Economics and Business, The Netherlands: University of Groningen, ISBN: 978-90-367-6339-4. 

De Vries, Eline L.E., Debra Trampe, and Bob M. Fennis (2012), "Friends Show the Forest Beyond the Trees: Friendship Enhances Consumer Self-Control by Facilitating Global Processing," In Advances in Consumer Research, Volume 40, Zeynep Gurhan-Canli, Cele Otnes, and Juliet Rui Zhu (Eds.), Duluth, MN : Association for Consumer Research, 2012.


De Vries, Eline L.E., Debra Trampe, and Bob M. Fennis (2011) ,"With a Little Help From My Friends: Friends Reduce Excessive Consumption By Promoting Self-Control", In Advances in Consumer Research, Volume 39, Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner (Eds.), Duluth, MN : Association for Consumer Research, 719-720.