WORKING PAPERS
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10-07

"Marketing for technologies: S-D logic and the open innovation paradigm"

PUBLICATION DATE: 01 JANUARY 2010




Researchers
LOLA C. DUQUE
Fabrizio Cesaroni
10-11

"US market entry by Spanish pharmaceutical firms"

PUBLICATION DATE: 01 FEBRARY 2010




Researchers
ESTER MARTÍNEZ-ROS
Fabrizio Cesaroni
Marco S. Giarratana
10-16

"Derivatives pricing with marked point processes using tick-by-tick data"

PUBLICATION DATE: 01 APRIL 2010




Researchers
Álvaro Cartea
10-31

"Systemic risk measures: The simpler the better"

PUBLICATION DATE: 01 SEPTEMBER 2010




Researchers
JUAN IGNACIO PEÑA
María Rodrígez-Moreno
10-32

"How much should we pay for interconnecting electricity markets? A real options approach"

PUBLICATION DATE: 01 JULY 2010




Researchers
Carlos González - Pedraz
Álvaro Cartea
10-42

"Current marketing practices and market orientation in the context of an emerging economy: The case

PUBLICATION DATE: 01 OCTOBER 2010




Researchers
NORA  LADO
LOLA C. DUQUE