On Monday 27 June 2016, Aula 14.0.11 Department of Business Administration of Carlos III University of Madrid will held the workshop "Marketing Dynamics and Communication". This workshop is dedicated to discussing the newest trends in nowadays marketing strategies, sales, advertisements and communication.
We are pleased to welcome our honorable guests from Massey University in New Zealand. Harald Van Heerde, a professor of marketing at Massey University in New Zealand a world leading specialist in marketing modelling, business cycles, product-harm crises, price wars. And Valentina Melnyk, world famous specialist in marketing communication and loyalty programs.