LOLA C. DUQUE
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email:
lduque@emp.uc3m.es
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address / office:
C/ Madrid, 126 - 28903 Getafe (Madrid) Spain / 6.0.49
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phone / fax:
(34) 91 624 89 71 / (34) 91 624 96 07
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BUSINESS UC3M
@UC3M_BUSINESS

LOLA C. DUQUE

Associate Professor of Marketing

Education

PhD in Management, Cum Laude. University of Barcelona, Barcelona, Spain, September 2005

MSc in Management and Economics. Pompeu Fabra University, Barcelona, Spain, 2000

B.A. in Business Administration. National University of Colombia, Manizales, Colombia, 1998.

Research interests

Services marketing, Consumer wellbeing, Prosocial behavior, Higher education

Selected publications

Gaston-Breton, C. and Duque, L.C. (2015). Utilitarian and hedonic promotional appeals of 99-ending prices: The influence of decision-making style. European Journal of Marketing, 49(1/2), pp. 212-237.

Singh, S. and Duque, L.C. (2012). Moderating Role of Stress in Evaluating Negative Services: Encounters with the Police. Journal of Service Research, 15 (2), pp. 231-241.  

Duque, L.C. and Lado, N. (2010). Cross-cultural comparisons of consumer satisfaction ratings: A perspective from Albert Hirschman's Theory. International Marketing Review, 27 (6), pp. 676-693. 


Lola is Visiting Professor within the Department of Business Administration at Carlos III University. She holds a BA in Business Administration (Universidad Nacional de Colombia), a MSc in Business and Economics (Pompeu Fabra University), and a PhD in Management from Universidad de Barcelona. She has been a visiting researcher at the Norwegian School of Management BI, San Diego State University and the Vienna University of Economics and Business Administration.

Her main area of research is services marketing for nonprofit and public-sector organizations. She is also interested in the areas of social marketing, consumer behavior and market research techniques. Among her current research topics are: consumer satisfaction with public services, market orientation in nonprofit organizations, and the relationship between student learning outcomes and satisfaction with higher education experiences. Currently, she is teaching Marketing Management courses.
Gaston-Breton, C. and Duque, L.C. (2015). Utilitarian and hedonic promotional appeals of 99-ending prices: The influence of decision-making style. European Journal of Marketing, 49(1/2), pp. 212-237.

Duque, L.C. (2014). A framework for analyzing higher education performance: Students' satisfaction, perceived learning outcomes, and dropout intentions. Total Quality Management & Business Excellence, 25 (1-2), pp. 1-21.

Lado, N., Duque, L.C. and Alvarez Bassi, D. (2013). Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: the Case of Uruguay. Journal of Small Business Management, 51 (4), pp. 602-616.

Cesaroni, F. and Duque, L.C. (2013). Open Innovation and Service Dominant Logic: Application of Foundational Premises to High-tech Firms. Harvard Deusto Business Research, 2 (1), pp. 17-34.

Duque, L.C., Duque, J.C. and Suriñach, J. (2013). Learning Outcomes and Dropout Intentions: An Analytical Model for Spanish Universities. Educational Studies, 39 (3), pp. 261-284.

Singh, S. and Duque, L.C. (2012). Moderating Role of Stress in Evaluating Negative Services: Encounters with the Police. Journal of Service Research, 15 (2), pp. 231-241.

Duque, L.C. and Lado, N. (2010). Cross-cultural comparisons of consumer satisfaction ratings: A perspective from Albert Hirschman's Theory. International Marketing Review, 27 (6), pp. 676-693.

Duque, L.C. and Weeks, J.R. (2010). Towards a model and methodology for assessing student learning outcomes and satisfaction. Quality Assurance in Education, 18 (2), pp. 84-105.

Duque, L.C. and Schneider, U. (2008). Market orientation and organizational performance in the nonprofit context: Exploring both concepts and the relationship between them. Journal of Nonprofit and Public Sector Marketing, 19 (2), pp. 25-47.
Gaston Breton, Ch. and Duque, L.C. (2011). Promotional benefits of 99 ending prices: The moderating role of intuitive and analytical decision style. Business Economics Series, Department of Business Administration, Universidad Carlos III de Madrid.

Lado, N., Duque, L.C. and Alvarez Bassi, D. (2010). Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: the Case of Uruguay. Business Economics Series 10-42, Department of Business Administration, Universidad Carlos III de Madrid.

Cesaroni, F. and Duque, L.C. (2010). Marketing for technologies: S-D Logic and the Open Innovation paradigm. Business Economics Series 10-07, Department of Business Administration, Universidad Carlos III de Madrid.

Singh, S. and Duque, L.C. (2009). 'Unserved' interpretations of service satisfaction. Business Economics Series 09-74, Department of Business Administration, Universidad Carlos III de Madrid.

Duque, L.C. and Schneider, U. (2006). Market orientation and organizational performance in the nonprofit context: Exploring both concepts and the relationship between them. Working Paper 01/2006, Institute of Social Policy. Vienna University of Economics and Business Administration.

Andreassen, T.W. and Duque, L.C. (2004). Comparing prototypes of satisfaction. CREB Working Paper Series, 401. Center for Research in Welfare Economics, University of Barcelona.

Duque, L.C. (2003). Public services user satisfaction: An application to higher education. CREB Working Paper Series, 302. Center for Research in Welfare Economics, University of Barcelona.