JOSE M. VIDAL-SANZ
e-mail
email:
jvidal@emp.uc3m.es
telefono
address / office:
C/ Madrid, 126 - 28903 Getafe (Madrid) Spain / 6.0.50
telefono
phone / fax:
(34) 91 624 86 42 / (34) 91 624 96 07
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BUSINESS UC3M
@UC3M_BUSINESS

JOSE M. VIDAL-SANZ

Associate Professor of Marketing

Education

Licentiate in Economics (5 years degree, equivalent to BSc+MSc), specialized in Quantitative Economics; University Complutense, Madrid.

PhD in Economics (including 2 years research MSc, specialized in Econometric Theory); University Carlos III of Madrid.

Post-doc. resercher at the department of Economics; London School of Economics (LSE)

Research interests

Marketing and Business Analytics,  Management Science, Statistics and Econometric Theory.

Selected publications

(RECENT PUBLICATIONS)


Avagyan, Vardan, Mercedes Esteban-Bravo, and Jose M. Vidal-Sanz (2014), "Licensing Radical Product Innovations to Speed Up their Diffusion," European Journal of Operational Research, Vol 239 (1), 542-555.


Esteban-Bravo, Mercedes, Jose M. Vidal-Sanz, and Gökhan Yildirim (2014), "Valuing customer portfolios with endogenous mass and direct-marketing interventions using a Stochastic Dynamic Programming Decomposition," Marketing Science, Vol. 33 (5), 621 -640.


Esteban-Bravo, Mercedes, Jose M. Vidal-Sanz, and Gökhan Yildirim (2015), "Historical impact of technological change on the US mass media advertising expenditure," Technological Forecasting and Social Change, Vol. 100, 306-316.


Avagyan, Vardan, Mercedes Esteban-Bravo, and Jose M. Vidal-Sanz (2016), "Riding Successive Product Diffusion Waves. Building a Tsunami via Upgrade-Rebate Programs," International Journal of Research in Marketing, Volume 33 (4), FORTHCOMING.


Mercedes Esteban-Bravo, Agata Leszkiewitcz, and Jose M. Vidal-Sanz (2016), "Exact optimal experimental designs with constraints," Statistics and Computing, FORTHCOMING.


Esteban-Bravo, Mercedes, Jose M. Vidal-Sanz, and Gökhan Yildirim (2016), "Can retail sales volatility be curbed through marketing actions?," Marketing Science, FORTHCOMING.

Dr. Jose M. Vidal-Sanz is Associated Professor of Marketing, specialized in modelling, business analytics, and econometric theory. His recent research in marketing has considered problems such as: optimal marketing mix planning and CRM, risk valuation in marketing decisions, innovation, optimal experimental design and Conjoint Analysis, etc. His methodological work includes contributions to Mathematical Statistics and Econometric Theory, and some topics related to Management Science and Numerical Methods. He has also worked in the development of the marketing business game QUANTUM.


Delgado, Miguel A.  and Jose M. Vidal-Sanz (2002), “Averaged Singular Integral Estimation as a Bias Reduction Technique”, Journal of Multivariate Analysis, Volume 80 (1), 127-137.




Vidal-Sanz, Jose M. and Miguel A. Delgado (2004), “Universal Consistency of Delta Estimators”, Annals of the Institute of Statistical Mathematics, Volume 56 (4), 791-818.




Vidal-Sanz, Jose M. (2005), "Pointwise Universal Consistency of Nonparametric Density Estimators," Bernoulli, Volume 11 (6), 971-985.




Robinson, Peter M.  and Jose M. Vidal-Sanz (2006), “Modified Whittle estimation of multilateral models on a lattice”, Journal of Multivariate Analysis, Volume 97 (5), 1090-1120.




Esteban-Bravo, Mercedes and Jose M. Vidal-Sanz (2006), “Valuation of boundary-linked assets by stochastic boundary value problems solved with a wavelet-collocation algorithm," Computers and Mathematics with Applications (CAMWA). Volume 52, Issue 1-2, 137-160.




Esteban-Bravo, Mercedes and Jose M. Vidal-Sanz (2007), "Worst-Case Estimation for Econometric Models with Unobservable Components”, Computational Statistics and Data Analysis, Volume 51 (7), 3330-3354.




Esteban-Bravo, Mercedes, Jose M. Múgica and Jose M. Vidal-Sanz (2005), “Optimal Duration of Magazine Promotions”, Marketing Letters, Volume 16 (2),  99–114.




Esteban-Bravo, Mercedes and Jose M. Vidal-Sanz (2007), “Computing continuous-time growth models with boundary conditions via Wavelets”, Journal of Economics Dynamics and Control (JEDC), Vol. 31 (11), 3614-3643.




Vidal-Sanz, Jose M. (2009): “Automatic Spectral Density Estimation for Random Fields on a Lattice via Bootstrap”, Test, Volume 18, Number 1, 96-114.




Esteban-Bravo, Mercedes, José M. Múgica, and Jose M. Vidal-Sanz(2009), "Magazine sales promotion. A dynamic response Analysis”, Journal of Advertising, Volume 38 (1), 137-146.




Avagyan, Vardan, Mercedes Esteban-Bravo, and Jose M. Vidal-Sanz (2014), "Licensing Radical Product Innovations to Speed Up their Diffusion," European Journal of Operational Research, Volume 239 (1), 542-555.




Esteban-Bravo, Mercedes, Jose M. Vidal-Sanz, and Gökhan Yildirim, (2014), "Valuing customer portfolios with endogenous mass-and-direct marketing interventions using a Stochastic Dynamic Programming Decomposition," Marketing Science, Volume 33 (5), 621 -640.




Esteban-Bravo, Mercedes, Jose M. Vidal-Sanz, and Gökhan Yildirim (2015), "Historical impact of technological change on the US mass media advertising expenditure," Technological Forecasting and Social Change, Volume 100, 306-316.




Avagyan, Vardan, Mercedes Esteban-Bravo, and Jose M. Vidal-Sanz (2016). "Riding Successive Product Diffusion Waves. Building a Tsunami via Upgrade-Rebate Programs," International Journal of Research in Marketing, Volume 33 (4), FORTHCOMING.



Mercedes Esteban-Bravo, Agata Leszkiewitcz, and Jose M. Vidal-Sanz (2016), "Exact optimal experimental designs with constraints," Statistics and Computing, FORTHCOMING.



Esteban-Bravo, Mercedes, Jose M. Vidal-Sanz, and Gökhan Yildirim (2016), "Can retail sales volatility be curbed through marketing actions?," Marketing Science, FORTHCOMING.